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Google One Today Campaign
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ISP is a 501(c)(3) public charity nonprofit. Servicing the needs of those that are suffering from intense emotional pain since 2006.

First Self-Help for the
suicidal S.P.G.B.
and now 4 Phase.

4 Phase

Contact (ISP)

702 743 4340

United States of America
Active Duty and, Veterans of the Military

New app by Google aiming to lower military, and Veteran
suicides through local nonprofit.

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Press Release
August 1, 2013

Googleís One Today App Aims To Make Charitable Donations A More Social, And Frequent, Experience

Today, Google quietly ushered in a new application built on top of its nonprofit arm, Google.org. The app is called One Today, and itís currently invite only for Android users at this time. The aim is to get people to donate $1 to different organizations, while getting the complete information about how your donation will be used up front. This is a huge stumbling block for nonprofits usually, as people are afraid that their money wonít actually get spent on making a real difference. One Today aims to change that.

Additionally, One Today has a social component to it, letting you set a cap to how much money youíll match if your friends donate to a cause. By using Google Wallet, you can simply pay off your ďdonation balanceĒ once all of your friends have used up your cap. Itís a pretty interesting way of crowdsourcing donations. When I talk to people about giving money to causes, the first problem they have is that they canít find one that theyíre passionate about. By allowing you to put the choice of who to donate in your friendsí hands, this problem simply goes away and thereís no excuse not to give. You donít have to involve others though, as you can participate by yourself or interact with the appís community.


Currently, the landing page allows you to request an invite, even though the app itself is available for download on Google Play. If you open the app, youíre shown the invite screen yet again and thereís no word on when One Today will start opening itself up to users and donations.

Some other interesting aspects of the app are that itís populated only with nonprofits that Google for Nonprofits is currently working with, so you know that theyíre pre-screened. Other sites, such as Causes, are filled up with organizations that have little or no information about itself or what is done with the money that theyíre raising. Thatís clearly not the case with this app, according to the programs that will be pre-populated:


Organizations can also register to be included.

From the looks of the app screenshots, One Today seems extremely polished and well thought out. This is an app that Google hopes you use daily:


The reason for putting this together is addressed in the appís FAQ:

Google has a long-standing commitment to supporting nonprofits and to do doing good. One Today makes fundraising easy for nonprofits, it also makes giving simple and fun for users.

But yes, Google does collect a 1.9 percent credit card fee, but thatís not much considering that it takes care of the processing and donation routing for you. These donations are also tax deductible, of course.

The idea of accepting one dollar at a time is easy enough for anyone to chew on, and get into the rhythm of daily giving, which could be a more rewarding experience than giving a lump sum to just one charity every year, for example. As you donate more, the app will start recommending other organizations that might interest you, which is a Google Play app-like purchasing experience. When you tap ďgive,Ē itís actually a pledge, and youíll be notified to settle your balance once youíve pledged to a few organizations.

With this approach, micro-donations could actually catch on and raise more money for these nonprofits than ever. In many situations, itís not the actual amount that you donate, itís the awareness that your social actions bring. One Today is an amplification tool, and it will be interesting to see how the project evolves once it opens to the masses.

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All donations are tax deductible, (ISP) is a 501(c)(3) public charity nonprofit
tax ID: 20-4671131


 View Matthew D. Dovel's LinkedIn profileMatthew D. Dovel, president of ISP and, International Suicide Prevention Expert.

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International Suicide Prevention (ISP) a 501(c)(3) public charity nonprofit
1736 E. Charleston Blvd., #301 Las Vegas, NV 89104 702 743 4340






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